Pepsi Wikipédia

He hired political strategist—and later celebrity attorney—Michael Avenatti to be a part of his team. The lawsuit became known as Leonard v. Pepsico, Inc. and was eventually transferred to a federal court in Manhattan in the Southern District of New York. In September 1997, the Pentagon announced that the jets were not for sale and would need to be «demilitarized» before being offered to the public, which includes disabling their ability to conduct vertical takeoffs and landings. In August 1999, judge Kimba Wood ruled in favor of PepsiCo with the argument that «o objective person could reasonably have concluded that the commercial actually offered consumers a Harrier jet». The company later updated their commercial to increase the number of Pepsi Points required for the jet from seven million to 700 million. On the 27th, the company offered 500 pesos ($18) to holders of mistakenly printed bottle caps, as a «gesture of good will».

PepsiCo’s internal research already had «1,000 different product concepts», but its consumer research demanded a healthier variety of cola, which was the number one soft-drink segment at 60% and yet slowing. Food technologists knew that food color strongly affects flavor perceptions, associating light flavors with light colors. Pepsi’s traditional caramel coloring, which adds body and flavor, was replaced with modified food starch for body with a clear look. PepsiCo devised 3,000 formulations of a new clear drink, under consumer testing. A 12-ounce serving of Crystal Pepsi has 134 calories compared to Pepsi’s 154 calories—20 fewer. In November 1991, Pepsi-Cola publicly confirmed that it was working on a colorless version of Pepsi.

It was at this point that the logo began to be referred to as the Pepsi Globe. From May to September 2018, this logo was temporarily brought back alongside the 1991 and 1971 logo for Pepsi’s music generations campaign. It remained on the Pepsi Max Big One ride at Blackpool Pleasure Beach until 2012. The acquisition of SodaStream provides PepsiCo with a significant presence in the at-home marketplace and is in line with the company’s commitments to curb plastic waste.

The company invented the world’s first photo-realistic, computer-generated bus wrap printing. A series of television advertisements featuring Van Halen’s hit song «Right Now» premiered on national television on January 31, 1993, during Super Bowl XXVII. This advertisement was parodied by Saturday Night Live as Crystal Gravy. Full-sized sample bottles were distributed with the Sunday paper deliveries such as the Boston Globe in Massachusetts.

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By late 1993, Crystal Pepsi was discontinued, and the final batches were delivered to retailers during the first few months of 1994. Several months later, Pepsi briefly released a reformulated citrus-cola hybrid called Crystal From Pepsi. The Coca-Cola Company had produced a clear cola in the past, produced as a secret one-off made as a particular political favor between President Dwight D. Eisenhower and the Soviet Union in the 1950s. Clear Coca-Cola, named White Coke, was produced in order to disguise the beverage as vodka.

One of PepsiCo’s primary competitors in the snack food market overall is Kraft Foods , which in the same year held 11 percent of the U.S. snack market share.Other competitors for soda are RC Cola, Keurig Dr. Pepper, and independent brands varying by region. In February 2011, the company made its largest international acquisition by purchasing a two-thirds stake in Wimm-Bill-Dann Foods, a Russian food company that produces milk, yogurt, fruit juices, and dairy products. When it acquired the remaining 23% stake of Wimm-Bill-Dann Foods in October 2011, PepsiCo became the largest food and beverage company in Russia. S 2008 report on carbonated soft drinks, PepsiCo’s U.S. market share is 30.8 percent, while The Coca-Cola Company’s is 42.7 percent. Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia, North Dakota, and Utah. In the city of Buffalo, New York, Pepsi outsells Coca-Cola by a two-to-one margin.

Pepsi will hold a 39% stake in the joint venture as well as having exclusive rights to the brand in the USA. (and re-releases)VariantsDiet Crystal Pepsi, Crystal From PepsiRelated productsPepsi Blue, Tab ClearCrystal Pepsi was a clear cola soft drink made by PepsiCo. It was initially released in the United States and Canada from 1992 to 1994.

Since he had initially used Loft’s finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss for Guth. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi’s status. Pepsi was first invented in 1893 as «Brad’s Drink» by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina.

Some regions, such as Sweden and The Netherlands have recently undergone a reduction of sugar in the standard variety, replacing it with the artificial sweeteners Aceslufame K and Sucralose. This change was done by PepsiCo Europe to slash the amount of sugar in all their drinks by 25% near the end of 2025. This formula change was expanded to the United Kingdom version in March 2023, and will be released in North America later in the year. †Percentages are roughly approximated using US recommendations for adults.In the United States, Pepsi is made with carbonated water, high fructose corn syrup, caramel color, sugar, phosphoric acid, caffeine, citric acid, and natural flavors. A can of Pepsi has 41 grams of carbohydrates , 30 mg of sodium, 0 grams of fat, 0 grams of protein, 38 mg of caffeine, and 150 calories.

The https://1investing.in/ Wiki — We don’t know how to explain this but We’ll give it our best shot. Users of The Pepsi Wiki, It’s been our honor to provide information in our best ways possible. Unfortunately, as many of you have seen on our announcement, we’ll be closing down this wiki for good. With our affiliation with The Soda Wiki, we’ll be moving all of our pages to that wiki with some big improvements. The Soda Wiki has been rapidly growing from time to time in their form of providing information about new soda flavors such as Pepsi Lime, Pepsi Mango, and Pepsi Berry.

In a comparison of 2009 energy usage with recorded usage in 2006, the company’s per-unit use of energy was reduced by 16 percent in its beverage plants and 7 percent in snack plants. PepsiCo denied the allegations, and India’s health ministry has also dismissed the allegations—both questioning the accuracy of the data compiled by the CSE, as it was tested by its own internal laboratories without being verified by outside peer review. The ensuing dispute prompted a short-lived ban on the sale of PepsiCo and The Coca-Cola Company soft drinks within India’s southwestern state of Kerala in 2006; however this ban was reversed by the Kerala High Court one month later. As a result of water reduction practices and efficiency improvements, PepsiCo in 2009 saved more than 12 billion liters of water worldwide, compared to its 2006 water usage. The company maintained its positioning of bottled water as «healthy and convenient», while also beginning to partially offset environmental impacts of such products through alternate means, including packaging weight reduction. In 1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed 800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of five people.

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PepsiCo celebrates its 50th anniversary as a combined food and beverage company. Diet Mountain Dew, Brisk and Starbucks ready-to-drink beverages join PepsiCo’s portfolio of billion-dollar brands, bringing the total to 22. Acquisition of 7-Up business allows PepsiCo to expand its international volume, while also providing a lemon-lime complement to its flagship cola products overseas. The Pioneer Foods acquisition is key to PepsiCo’s growth strategy across the entire African continent.

In 1989, Billy Joel mentioned the rivalry between the two companies in the song «We Didn’t Start the Fire». The line «Rock & Roller Cola Wars» refers to Pepsi and Coke’s usage of various musicians in advertising campaigns. Both companies then competed to get other musicians to advertise its beverages. According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste tests in stores, in what was called the «Pepsi Challenge».

Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation and Jim Crow laws were still in place throughout much of the U.S.; Boyd’s team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the Ku Klux Klan. On the other hand, it was able to use its anti-racism stance as a selling point, attacking Coke’s reluctance to hire blacks and support by the chairman of The Coca-Cola Company for segregationist governor of Georgia Herman Talmadge.

These pepsi wikis, held at locales attended largely by black children, would encourage children to collect Pepsi bottle caps, which they could then exchange for rewards. One example is Pepsi’s 1954 «Pepsi Day at the Beach» event, where New Orleans children could ride rides at an amusement park in exchange for Pepsi bottle caps. According to The Pepsi Cola World, the New Orleans campaign was a success; once people’s supply of bottle caps ran out, the only way they could get more was to buy more Pepsi. In 1989, Pepsi commissioned a $5 million marketing campaign to coincide with the release of Madonna’s song «Like a Prayer», but was cancelled following strong backlash regarding the religious themes in the song’s music video. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad’s Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. Robert McMath, editor of Brand Week, said that «new sells clarity equals purity» but he doubted the strategy of positioning such a new and different product directly alongside the old flagship product.

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In 1990, a Canadian manufacturer released a colorless cola, called Canadian Spirit, which it tested in Boston, New York, Washington, Toronto, and Montreal. Several white police officers are standing in a line formation, watching the march approach them. Jenner appears in a more casual outfit and walks up to the police officers, handing one of the officers a can of Pepsi. After the police officer drinks from the can, the crowd cheers enthusiastically. The photographer puts aside her camera and hugs someone nearby in celebration. A new logo similar to that of Project Blue was introduced worldwide in June 1997, a year before Pepsi’s centennial year began.

PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998. According to its 2009 annual report, PepsiCo states that it is «committed to delivering sustainable growth by investing in a healthier future for people and our planet,» which it has defined in its mission statement since 2006 as «Performance with Purpose». As the result of a more recent focus on such efforts, «critics consider to be perhaps the most proactive and progressive of the food companies», according to former New York Times food industry writer Melanie Warner in 2010. In addition to the production and sales of several worldwide Pepsi-Cola, Quaker Foods, and Frito-Lay beverage and food product lines , this segment of PepsiCo’s business markets regional brands such as Mirinda, Kurkure, and Red Rock Deli, among others.

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The sector covers a wide span of developing and emerging markets, including the key countries of Egypt, India, Saudi Arabia, Pakistan and South Africa. In 2020, PepsiCo acquired Pioneer Foods, a leading food and beverage company in South Africa, adding its robust, well-known brands — among them Weet-Bix, Bokomo and Ceres — to PepsiCo’s portfolio. In addition, FLNA, through a joint venture with Strauss Group, makes, markets, distributes and sells Sabra refrigerated dips and spreads. With the merger, PepsiCo’s popular brands included Pepsi cola, Frito-Lay snack products, Lipton Tea, Tropicana juices, Gatorade sports drinks, Quaker Oats cereals, and Rold Gold pretzels. PepsiCo, Inc. is an American multinational food, snack and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase.

In comparison, Coca-Cola is the fourth most popular carbonated drink, occupying a mere 8.8% of the Indian market share. By most accounts, Coca-Cola was India’s leading soft drink until 1977, when it left India because of the new foreign exchange laws which mandated majority shareholding in companies to be held by Indian shareholders. The Coca-Cola Company was unwilling to dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act , thus sharing its formula with an entity in which it did not have majority shareholding. Mack realized that Black people were an untapped niche market and that Pepsi stood to gain market share by targeting its advertising directly towards them. To this end, he hired Hennan Smith, an advertising executive «from the Negro newspaper field» to lead an all-black sales team, which had to be cut due to the onset of World War II.

In 1935, the shareholders of Loft sued Guth for his 91% stake of Pepsi-Cola Company in the landmark case Guth v. Loft Inc. Loft won the suit and on May 29, 1941, formally absorbed Pepsi into Loft, which was then re-branded as Pepsi-Cola Company that same year. Pepsi has 10 more calories and two more grams of sugar and carbohydrates than Coca-Cola. In 1994, Sega-AM2 released the Sega Saturn version of its arcade fighting game Fighting Vipers.

The AMESA sector is committed to PepsiCo’s vision of sustainable growth, which emphasizes efficient use of sustainable farming practices, energy and natural resources such as water. The sector is also working to create a world where plastic need never become waste by creating public-private partnerships in key markets to collect and recycle post-consumer plastic waste. PepsiCo also sells ready-to-drink tea products through a joint venture with Unilever under the Lipton brand and licenses Tropicana through a strategic alliance with Tingyi Holding Corp. Today, Quaker offers numerous products and choices including hot cereals, cold cereals, snack bars, rice snacks and more. Many irate 349 bottle cap holders refused to accept PCPPI’s settlement offer. They formed a consumer group, the 349 Alliance, which organized a boycott of Pepsi products, and held rallies outside the offices of PCPPI and the Philippine government.

One strategy enacted to reach this goal has been the placement of interactive recycling kiosks called «Dream Machines» in supermarkets, convenience stores, and gas stations, with the intent of increasing access to recycling receptacles. The use of resin to manufacture its plastic bottles has resulted in reduced packaging weight, which in turn reduces the volume of fossil fuels required to transport certain PepsiCo products. The weight of Aquafina bottles was reduced nearly 40 percent, to 15 grams, with a packaging redesign in 2009. Also in that year, PepsiCo brand Naked Juice began production and distribution of the first 100 percent post-consumer recycled plastic bottle.

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. «Project Blue» was launched in several international markets outside the United States in April. The launch included extravagant publicity stunts, such as a Concorde airplane painted in blue colors and a banner on the Mir space station. The Project Blue design was first tested in the United States in June 1997, and was released that December in preparation for Pepsi’s 100th anniversary.

• Boyd was replaced in 1952 by Harvey C. Russell Jr., who was notable for his marketing campaigns towards black youth in New Orleans.
• In 1962, the groundbreaking decision by a growing soda company to promote the first African-American to the rank of vice president forever changed the makeup of corporate America.
• With our affiliation with The Soda Wiki, we’ll be moving all of our pages to that wiki with some big improvements.
• The Buffalo Bisons, an American Hockey League team, was sponsored by Pepsi-Cola in its later years; the team adopted the beverage’s red, white, and blue color scheme along with a modification of the Pepsi logo (with the word «Buffalo» in place of the Pepsi-Cola wordmark).
• The launch of TOSTITOS® crispy round tortilla chips leads to one of the most successful new product introductions in Frito-Lay history.

These tests suggested that more consumers preferred the taste of Pepsi to Coca-Cola. The sales of Pepsi started to climb, and Pepsi kicked off the «Challenge» across the nation. Film actress Joan Crawford, after marrying Pepsi-Cola president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials, and televised beauty pageants on behalf of the company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965. From the 1930s through the late 1950s, «Pepsi-Cola Hits The Spot» was the most commonly used slogan in the days of old-time radio, classic motion pictures and early days of television.

In August 2012, PepsiCo signed an agreement with a local Myanmar distributor to sell its soft drinks after a 15-year break to re-enter the country. ] a new market strategy to sell its Pepsi Cola product in Mexico, stating that about one-third of the population has difficulty pronouncing «Pepsi». With manufacture and sales of its product under the label ‘Pécsi’, the advertisement campaign features the Mexican soccer celebrity Cuauhtémoc Blanco. In 2009, PepsiCo had previously used the same strategy successfully in Argentina.

In 2008, in accordance with guidelines adopted by the International Council of Beverages Associations, PepsiCo eliminated the advertising and marketing of products that do not meet its nutrition standards, to children under the age of 12. This division contributed 35 percent of PepsiCo’s net revenue as of 2015, and involves the manufacture , marketing and sales of both carbonated and non-carbonated beverages in North America. The main brands distributed under this division include Pepsi, Mountain Dew, Gatorade, 7 Up (outside the U.S.), Tropicana Pure Premium orange juice, Sierra Mist, SoBe Lifewater, Tropicana juice drinks, AMP Energy, Naked Juice, and Izze. Aquafina, the company’s bottled water brand, is also marketed and licensed through North America Beverages. In 2015, PepsiCo also introduced Stubborn Soda, a line of carbonated beverages without high fructose corn syrup.